Shopify development · Vancouver, BC

Shopify development for brands that have outgrown their setup.

Anup Saund

Silver Ponies is led by Anup Saund, former VP of Engineering at a Shopify Plus brand, so he has run Shopify development from the merchant side.

Custom storefronts, subscription experiences and integrations, built by a senior technical team. Bring us a defined project or work with us as your ongoing development partner.

What we build
  • Theme development
  • Skio subscriptions
  • Bundle builders
  • Custom apps
  • Migrations
Kratom Country storefront after its Magento to Shopify migration
Kratom Country · Magento to Shopify
Stack Athletics Kit Builder product page
Stack Athletics · Kit Builder
OWNKIND custom Skio subscription widget
OWNKIND · Skio widget

Shopify brands we have worked with

Projects range from single features to migrations and ongoing development. Browse the client list

  • Take Mighty
  • STACK Athletics
  • Kratom Country
  • Braintree Nutrition
  • Clean Program
  • Super Speciosa
  • Sola Wood Flowers
  • Happy Tooth

When to call us

Brands usually get in touch when one of these sounds familiar.

  1. Your theme cannot support the product experience you need.

    We build custom sections, product pages and buying flows inside your existing theme, so you are not forced into a redesign.

  2. Subscription options or bundles are hard for customers to understand.

    We replace default widgets with purchase options that show plans, savings and bundle contents clearly.

  3. Your apps and business systems do not work together properly.

    We connect Shopify to the tools you run on, using custom apps, webhooks, metafields and Shopify Functions.

  4. Marketing needs storefront changes faster than the backlog allows.

    We build features your team can configure in the theme editor, then keep working through the list with you.

  5. A migration, rebuild or long-running roadmap needs senior technical ownership.

    We plan the sequence, protect data and search traffic, and stay accountable for the result after launch.

Recognise your store here? Tell us what is getting in the way

What we do

Shopify development services

Storefront and theme development

Give your team a theme that does what the business needs, without fighting the code each time something changes.

  • Shopify and Shopify Plus theme customisation and custom sections
  • Liquid refactors of inherited or heavily patched themes
  • Merchant-editable settings so content changes do not need a developer
  • Components that work with page builders such as GemPages

Subscriptions, product pages and bundles

Make the buying decision easier to understand on the pages where customers choose flavours, plans and kits.

  • Custom Skio subscription widgets and plan pickers
  • Product pages with variant-specific galleries driven by metafields
  • Bundle and kit builders with combined add to cart
  • Build-a-box subscription pages

Custom apps and integrations

Remove manual work and fragile workarounds between Shopify and the systems behind it.

  • Custom Shopify apps built on webhooks
  • Shopify Functions and Checkout UI extensions
  • Connections to subscription, fulfilment, ERP and loyalty tools
  • Skio API work, including branded customer account login

Performance, migrations and ongoing support

Keep the store fast and stable, and move platforms without losing what the business depends on.

  • Site speed work on theme code and third-party apps
  • Migrations to Shopify with data, integration and redirect planning
  • Ongoing maintenance, releases and a prioritised backlog

Selected work

What we built, and why it was needed.

OWNKINDSkio subscriptions · Catalogue restructure

One product page that sells the subscription

The problem
Each flavour and pack size was a separate product with its own page and subscription setup. Shoppers had to move between pages to compare options, and reviews and search value were split across URLs.
What we delivered
  • Merged the catalogue into one product with flavour and pack variants
  • Built a custom Skio widget with ranked plans, per-pack pricing and tiered free gifts
  • Added variant-specific galleries managed through metafields
  • Made the widget and gallery work inside GemPages landing pages
Result
Launched on the UAE store, then rolled out to the US and UK stores. Prices, discounts and billing text come from Skio selling-plan data, so each region only needed its own settings.
Read the OWNKIND project
OWNKIND custom Skio subscription widget showing 3-month, monthly and one-time options with free gifts

Kratom CountryPlatform migration

Magento 2 to Shopify Advanced in two weeks

The problem
A high-volume store needed to leave Magento 2 on a fixed timeline without losing catalogue data, integrations or existing search visibility.
What we delivered
  • Catalogue, collection and merchandising structure rebuilt for Shopify
  • Shopify Advanced configuration for taxes, payments and admin
  • Reconnected integrations before launch, not after
  • URL mapping, redirects and a go-live checklist for SEO continuity
Result
Moved from Magento to Shopify Advanced inside the two-week delivery window, with redirect planning treated as part of the launch.
Read the migration case study
Kratom Country homepage after migration to Shopify

STACK AthleticsCustom product page · Bundles

A Kit Builder for mix-and-match apparel

The problem
Shoppers wanted to see shirts, shorts and hats together, and Stack had exclusive kit pricing to offer. Pre-built bundles took the choice away from the customer.
What we delivered
  • Interactive Kit Builder page built on native theme functionality
  • Carousels that let customers swap each item and see the kit update
  • Single add to cart for the full kit at the bundle price
  • Kits created and managed in the theme editor
Result
One template powers every kit page, and new kits are set up by the Stack team without developer involvement.
Read the Kit Builder case study
Stack Athletics Kit Builder with product carousels and size selectors

Ways to work with us

A single project, or a development team that stays.

Defined projects

For a custom feature, integration, subscription experience, migration or rebuild with an agreed scope.

  • We scope the work with you and give you an estimate before development starts
  • You get a working feature, tested on your store, with a handover your team can use
  • Good fit when you know what needs to be built

Ongoing development

For brands that need a continuing technical partner to maintain and improve their Shopify store.

  • A prioritised backlog that we work through with you
  • Maintenance, app and theme updates, and fixes when something breaks
  • Good fit when the store keeps changing and you do not want to hire a full team

Need technical direction rather than extra hands? Anup Saund also works with founders as a fractional CTO, helping with technical planning, priorities and team leadership.

Outside Shopify, we build custom web applications, mobile apps and AI business software.

How work happens

How we work

  1. Understand the problem

    We review your store, theme, apps and the systems around them, and talk through what is not working.

  2. Agree priorities and scope

    We agree what to build first and what is out of scope, and you get an estimate before work starts.

  3. Build, review and test

    Work happens in Git with QA and demos along the way, so you see progress before anything goes live.

  4. Launch and support

    We release carefully, walk your team through what changed and stay available for fixes and next steps.

Illustration of the Silver Ponies team
The Silver Ponies team, illustrated.We’re remote, so this is the only time we’re all on one sofa.

Who we are

The people behind Silver Ponies.

Silver Ponies Web Inc. is based in Vancouver, British Columbia, and led by CEO Anup Saund, a software engineer and former VP of Engineering at a Shopify Plus brand. Anup also works with founders as a fractional CTO.

Our developers work remotely from Canada, the United States, the United Kingdom and Japan. You work directly with the people writing the code, not through a chain of handoffs.

Explore our Shopify development services in Vancouver and across BC.

Meet the team

Questions

What buyers usually ask us first.

Do you improve existing stores or only build new ones?

Both. We regularly take over existing stores to add features, refactor inherited theme code or migrate them. The OWNKIND, Take Mighty and STACK Athletics projects were all built into live stores.

Do you work with Shopify and Shopify Plus?

Yes. We have built features, Skio integrations and custom apps on Shopify Plus and Shopify Advanced stores, including a build-a-box subscription page and Skio customer login for Kratom Country and Super Speciosa, and the migration of Kratom Country from Magento 2 to Shopify Advanced.

Can you build custom Skio subscription experiences?

Yes. We have replaced Skio's default widget with custom plan pickers for OWNKIND, Take Mighty and Braintree Nutrition. The custom interface sits on top of Skio, so Skio continues to manage the subscriptions and billing.

Can we hire you for one project?

Yes. Silver Ponies takes on defined projects with an agreed scope, such as a custom feature, an integration, a subscription experience, a migration or a rebuild.

Can you develop custom apps and connect business systems?

Usually, yes. We build custom apps with webhooks and the Shopify APIs, Shopify Functions and checkout extensions, and connect stores to subscription, fulfilment, ERP and loyalty tools. Tell us what you use and we will tell you what is possible.

Do you work with clients outside British Columbia and Canada?

Yes. Silver Ponies works remotely, so location does not limit who we work with. Clients we have worked with include brands in the United States, Hong Kong, Australia, Jersey and the UAE, and the OWNKIND project covered stores in the UAE, the US and the UK.

Start a conversation

Discuss your Shopify project

Tell us about your store, the problem you are trying to solve and the kind of help you need, whether that is one project or ongoing development. We will reply to arrange a call.

Silver Ponies Web Inc.Vancouver, British Columbia, Canada(604) 283-7483neigh@silverponies.ca